Why Wasteless growth is possible?
WHAT YOU WILL LEARN:
In this founder briefing, we explore:
- Why every startup inherits waste.
- How organisational waste becomes structural.
- Why companies stop seeing customer shifts.
- How to recognise early signs of growth blindness.
FORMAT:
45–60 minutes.
Group of 10-20 Founders.
Discussion + Q&A.
Summary
The possibility of acceptance of even the simplest Value Proposition is enabled by the existence of Inherited Waste. The growth process starts from a Waste that has been inherited by a Client from other product(s), which effectively frames Demand Recognition patterns and new product’s Value Proposition design. Progressive accumulation of Organizational Waste starts from the Value cut-off point where Organization cuts-off a part of potential value as in response to a client call, but effectively - as a response to inherited Waste alone.
The selective framing of Demand Recognition signals is a zero stage Waste Accrual. In the Value Definition stage - the 1st stage of Organizational Waste Structurization process - the Client or Subject, is objectivized or “tied” back to the first choice (demand) signal and his virtual identity is herewith constructed. The emergence of the “Imaginary” subject is for a reason: to be able to postulate that the client can’t lie. The Organizational Waste structurization continues as they tend to use a vague language and only work with a flexible set of features. The 2nd stage of waste structurization holds that the product is never good enough and is never finished, so the waste becomes in-built.
Intro
Every startup begins with waste.
Not because founders are careless, but because every product is born inside an ecosystem of inherited inefficiencies — habits, expectations, legacy tools, distorted signals.
These inherited distortions shape how companies recognise demand, define value, and design growth.
This seminar explains why structural waste is inevitable — and why eliminating it is still possible.
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Video Intro
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Limited seats per session to allow discussion.