Nertis Blog

What VCs Actually Look for in a GTM Strategy (Before They Even Read Your Deck)

The 7 Death Perils of GTM for Innovative Products and the Waste that Compounds Them

SEO dead, but why exactly (at least for GTM)?

The look at SIA 2026 expo with the eyes of Growth Marketer

pen on paper

What is Growth Marketing: a short practical guide

A glowing blue and green ring on black background

Value Stream Mapping: Value, Resistance, and Hidden Waste in Growth Systems

an abstract painting with blue and green squares

What Is an SEO Strategy? A Wasteless Growth Perspective

low-angle photography of metal structure

Search ranking factors in Google

Website migration: seo implications

Analysis of the Search Quality Evaluator Guidelines

What is the startup mentality?

How are start-ups different from traditional businesses?