Technical SEO Consultant for B2B and SaaS — France & Europe
Independent Technical SEO (Tech SEO) consultant based in France, serving B2B companies across Europe.
I help B2B and SaaS companies in Europe become search engine–friendly, crawl-efficient, and fast, from the inside out. I specialize in solving complex technical SEO issues that block organic growth. Whether you're running a massive product catalog or struggling with crawl inefficiencies, I bring deep expertise to make your site technically excellent — and ready to scale.
I design and repair the technical interface between your Content System and Google — eliminating Crawl Waste, Index Waste, and Click Waste across the organic acquisition funnel.
CORE ISSUES:
Retrievability, Access
Crawl waste
PageRank waste
Programmatic SEO
TECH SEO PROBLEMS:
Crawling, Indexing
Duplicate content
Canonicalization
Robot.txt, Sitemaps
CONSULTING:
UX, Page Performance
Snippets, micro data
International SEO
Structured data
- Bohdan Lytvyn
- June 30, 2025
RELATED SERVICE AREAS:
KEY TERMS:
The Funnel of B2B Organic Search Acquisition
A Funnel view of a large B2B SaaS site (visualized using Botify)
Technical SEO governs how content passes through Google's system.
The funnel looks like this:
Each stage represents a gate. Technical SEO ensures content successfully moves through each gate.
The goal of Technical SEO is to detect Structural Waste inside the Organic Search acquisition Funnel.
Technical SEO for SaaS: Funnel stages and main types of waste
Content alone does not create growth because before it reaches clients, cont must pass through a structured environment.
In organic search, that environment is Google. Google acts as a structuring agent that defines how your content interface operates.
Only content that satisfies Google’s requirements can move forward in the user acquisition process.
Google is the first gatekeeper of your client interface.
Why Google is your First Client?
According to my Wasteless Growth framework your organization interacts with two systems:
So, your content must first satisfy the algorithmic system and only then can it reach real clients.
And technical SEO consultant is the person who can help make this interaction right.
Where Structural Waste Appears in this Funnel?
When the interface between your site and Google is poorly designed, waste accumulates.
1. Crawl Waste
Google spends resources on low-value or duplicate pages.
Impact:
2. Index Waste
Pages are crawled but not indexed.
Impact:
3. Ranking Waste
Indexed pages lack structural signals.
Impact:
4. Click Waste
Pages rank in search but do not attract clicks or attract wrong clicks that result in immediate bounce back.
Impact:
5. Conversion Waste
Traffic arrives but does not move forward in the funnel.
Impact:
Discover more:
Bohdan Lytvyn, Nertis
Tech SEO is where the highest SEO increment is achieved in B2B and Saas companies
Why exactly Technical SEO Creates the Largest Increment?
Content production is expensive because every page is an investment. But if the interface with Google is inefficient, that investment is wasted.
Technical SEO multiplies the value of existing content by:
improving discovery
improving indexation
strengthening ranking signals
improving click performance
Consultancy Matrix: Technical SEO
Audit Finding | Strategic Decision | Nertis Program / Module | Subsystem | Growth Effect |
|---|---|---|---|---|
Large portion of pages not crawled | Optimize crawl paths and robots rules | Crawl Optimization Module | Acquisition | Faster discovery of important pages |
Crawled but not indexed URLs | Fix indexation signals | Indexation Control Module | Acquisition | More pages eligible for ranking |
Duplicate or parameterized URLs | Consolidate canonical structures | URL Architecture Cleanup | System Layer | Clear authority signals |
Orphaned content pages | Rebuild internal linking architecture | Internal Link Architecture Program | System Layer | Stronger ranking signals |
Important pages buried deep | Redesign site structure | Site Hierarchy Optimization | Acquisition | Better crawl efficiency |
High impressions, low CTR | Improve search presentation | SERP Optimization Module | Conversion | More clicks per ranking |
Technical issues after site changes | Stabilize technical environment | Technical SEO Monitoring Setup | Measurement | Sustainable organic growth |
How I work
1. Interface Mapping
Understand how Google sees your site.
Analysis includes:
2. Waste Localization
Identify where the funnel leaks.
Examples:
3. Structural Redesign
Fix the interface so content flows smoothly through the funnel.
This includes:
Deliverables
Executive Summary
- principal findings
- business impact
- major risks
- recommended priorities
Prioritized Action Plan
A roadmap separating:
Critical
Issues affecting:
- indexation
- crawling
- traffic stability
Important
Issues affecting:
- rankings
- topical authority
- internal link flow
Optimization
Longer-term opportunities.
Technical SEO Diagnostic Report
A structured review covering:
Accessibility & Crawlability
- crawl problems
- robots directives
- rendering issues (if any)
- orphan pages
Indexation
- index bloat
- duplicate content
- canonicalization
- sitemap quality
- low-indexation diagnostics
Site Architecture
- URL structure analysis
- internal linking
- PageRank distribution
- navigation pathways
Technical Quality
- redirects
- status codes
- Core Web Vitals
- structured data
- JavaScript SEO
Each issue contains:
- description
- business impact
- priority level
- implementation recommendation
SEO Waste Map Scorecard
For example:
Stage | Risk |
|---|---|
Discovery | High |
Crawlability | Low |
Indexation | Critical |
Internal Links | Medium |
Conversion Path | Medium |
Technical SEO Audit Pricing
Plan
Ideal for
Scope
Price (EUR)
Lite
Small B2B and SaaS companies sites (≤500 URLs)
Crawl/index audit, basic recommendations, robots.txt/sitemap/metadata review
Standard
Medium sites (500–5,000 URLs)
Full technical audit (all areas), prioritized issues, implementation roadmap
Advanced
Large/complex sites (5,000–50,000 URLs)
All from Standard + log file analysis, faceted nav issues, JavaScript SEO
Custom plan
Enterprise or headless/JS-heavy builds
Tailored audit, implementation support, dev collaboration
Custom plans available.
Who This Is For?
Ideal Clients
B2B and SaaS companies where:
- SEO is core acquisition channel
- content production is significant investment
- organic growth needs stability and scalability
- teams perform site migration / platform migration
Typical Scenarios Where I Help
“We publish a lot, but traffic doesn’t grow.”
LIKELY CAUSE:
Indexation or crawl waste.
“Some pages rank, but many never appear.”
LIKELY CAUSE:
Structural indexation problems.
“After redesign our traffic dropped.”
LIKELY CAUSE:
Technical signals lost during migration.
Bohdan Lytvyn, Nertis
I diagnose index bloat, crawl waste, and duplicate content in many B2B and SaaS sites, which hampers retrievability and semantic clarity and may eventually result in Google penalty.
As an independent technical SEO Consultant I do:
Improve Accessibility, Retrievability & Indexation
- Audit of crawlable and indexable URLs
- Setup of canonical, noindex, and internal linking best practices
- Discover and fix "invisible" code
Reduce Crawl Waste / PageRank Waste
- Identify low-value and redundant pages
- Clean up parameters, thin pages, and faceted navigation
- Optimize internal link equity and crawl budget
Expand Targetable Keywords Programmatically
- Create scalable SEO templates for blog/article hubs
- Use structured data and smart automation to increase content coverage
- Build landing page frameworks that scale
Core Technical SEO Areas I Cover
Crawl / Index / Serving Pipeline
- Ensure that every important URL is findable and indexable
- Debug crawling issues using Search Console and server logs
Search Appearance Enhancements
- Improve how your brand looks in Google SERPs
- Fix metadata, date snippets, duplicate titles, and more
User Experience & Core Web Vitals
- Audit with PageSpeed Insights / Lighthouse
- Advise on improving LCP, CLS, FID, and overall interactivity
Duplicate Content & Canonicalization
- Audit duplicate URLs, tags, archives, paginations
- Proper canonical tagging strategies and implementation
Blocked Resources & Robots.txt
- Check for JavaScript/CSS/image blocking
- Validate and rewrite robots.txt to avoid indexing conflicts
Sitemap Management
- Submit and monitor HTML/XML sitemaps
- Exclude low-value pages from crawling
Technical SEO consultant in France (Paris) and Europe
Additional to core areas, I specialise in large websites migrations, international SEO and localisations as well as structured data mark-up consulting
International SEO
Proper hreflang implementation
Detect conflicts, loops, and misalignments in localized pages
Site Migrations
301 redirect mapping
Preserve rankings during replatforming, redesign, or domain changes
Structured Data & Rich Results
Schema markup for products, articles, reviews, breadcrumbs
Improve search appearance and eligibility for rich snippets
PLATFORMS & TOOLS I WORK WITH:
Shopify
Magento
WooCommerce
BigCommerce
Headless CMS
JavaScript-heavy frameworks
Custom platforms
How Technical SEO Connects to Content Strategy
Technical SEO ensures content can be discovered and evaluated.
Content Strategy ensures content deserves to rank and convert.
Together they form the foundation of the Content subsystem.
Frequently Asked Questions
Our technical audit includes a deep analysis of crawlability, indexability, internal linking, page speed, structured data, duplicate content, canonical tags, robots.txt, sitemaps, Core Web Vitals, and more, with prioritized recommendations and a clear roadmap.
By default, I deliver a complete audit with actionable recommendations. However, I also offer implementation support as an add-on — including collaboration with your developers or CMS team.
I work with all major eCommerce platforms including:
- Shopify
- Magento
- WooCommerce
- BigCommerce
- Headless CMSs (Next.js, Nuxt, etc.)
- Custom-built platforms
It depends on the site size and complexity:
- Lite Audit: 5–7 business days
- Standard: 10–14 business days
- Advanced: 2–3 weeks
Need it faster? Let us know — we can sometimes accommodate rush timelines.
Yes, I offer a follow-up support to review the audit with your team and answer questions. We can also work over implementation, ongoing monitoring or training sessions.
If you're unsure, simply email me your website URL and I’ll recommend the best package based on your site size, goals, and current technical state — no obligation.
Why Nertis?
Led by Bohdan Lytvyn, a 17-year SEO veteran:
Former Senior SEO Manager at Alibaba’s European subsidiary
Expertise in large-scale enterprise sites
Author of "SEO Strategy in eCommerce" Book
Clients
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CASE STUDY: VIDEO CLOUD HOSTING
How Cincopa increased their organic traffic by 148% and conversion by 35%
Lior and his team new that their blog was not performing well enough. Despite the fact that its was one of the major client of clients.
It was slow to index and slot to gain traffic. So, it both had a technical SEO problems and the lack of coherent Content strategy.
The content was a little too biased toward design and layout topics with an evident lack of user facing and educational content.
Do you want to x1.5 your organic traffic?
