Website migration: seo implications
Summary
This article discussed the SEO implications of website migration and the ways to mitigate them. We analyse 5 types of migration, discuss business reasoning behind site migrations, suggest 3 biggest SEO problems related to migrations. Discussion of the SEO impact of website migration offers a framework of scenario analysis as well as a template for assessing the potential SEO casualties.
Examples include the best and the second best scenarios for migrating several geo-specific websites to one domain. Also, we offer an methodology of estimation of the number of SEO losses when reporting to internal stakeholders. Additionally, author success things to do pre-migration, suggest a comprehensive migration SEO checklist as well as come up with a multi-step redirection plan that helps mitigate crawl-related risks.
What is website migration from an SEO perspective?
When we say migration we actually mean a "catch all" term. There are different types of migration, including: